CASE STUDY
$62M Agent Adds $12M+ in Pipeline — Without Zillow or Magazines
Client Snapshot:
A luxury agent was closing $62M annually but lacked consistency with high-ticket listings. He was spending over $10K/month on luxury print ads and Zillow Premier Agent—without a meaningful ROI.
The Challenge:
His paid ads weren’t attracting the right buyers or sellers. He needed to stop wasting ad spend and start building a system that generated qualified luxury leads consistently.
What We Implemented:
A single high-end workshop targeting owners of $1M+ properties
Retargeted ad campaigns featuring market insights and his personal brand authority
Google SEO domination in four luxury zip codes
A 24-month email nurture sequence for high-net-worth prospects
The Results:
8 luxury listing appointments in under 60 days
$12M added to his GCI pipeline
Reduced ad spend by over 80% while increasing listing quality