CASE STUDY
From Plateau to Breakthrough — $28M to $41M in 12 Months
Client Snapshot:
A seasoned real estate agent had been stuck at $28M/year in sales for three years. Her business relied almost entirely on referrals and her existing sphere—but new listing volume had dried up.
The Challenge:
She wanted to grow, but without a scalable strategy or digital lead flow, her business was stagnant. Cold leads weren’t converting, and her calendar was looking empty.
What We Implemented:
3 targeted workshops for retirees and empty nesters preparing to downsize
18-month automation sequence to nurture cold leads until they were ready
10 segmented email campaigns to re-engage past clients
Custom local SEO strategy to rank for “sell my home in [her town]”
The Results:
11 listing appointments in 90 days
3 new listings by Month 4
$41M closed by year-end
She took her first vacation in 5 years